A Amazon foi considerada a Retalhista do Ano, nos Oracle World Retail Awards 2010.

A retalhista online ganhou numa categoria onde também estavam nomeadas a Fast Retailing/Uniqlo,a H&M, a Pantaloon Retail, a The TJX Companies e a Wal-Mart.

Nestes mesmos troféus, atribuídos à margem do Worls Retail Congress, Angela Ahrendts, CEO da Burberry, ganhou o prémio de Liderança.

Lista completa dos vencedores:

Responsible Retailer of the Year - Woolworths

Etailer of the Year - Ocado.com

Retail Advertising Awards – New Media - Nike Japão - ‘NIKEiD. Generator’

Retail Advertising Awards – Direct Marketing - Payless ShoeSource – ‘Life Stage Marketing: Establishing an Emotional Connection with Mom’

Retail Advertising Awards – In-store - American Eagle Outfitters – ‘15 Seconds Of Fame’

Store Design of the Year - Topshop, Nova Iorque (Dalziel & Pow)

Emerging Market Retailer of the Year - Truworths International – África do Sul

Retail Advertising Awards – Traditional Media - The Co-operative

Retail Innovation Award - Liaoning Xinglong Happy Family Business Group – ‘Kung Fu Master List’

Multi Market Retailer of the Year - Primark

Retailer of the Year - Amazon

Outstanding Leadership Award - Angela Ahrendts, Burberry